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    解碼標桿、培養銷冠

    解碼標桿、培養銷冠

    作者:
    來源:
    發布時間:
    2018-05-09
    瀏覽量
    【摘要】:
    2018年5月9日,為期兩天的名邦地產集團營銷人員內部培訓正式拉開帷幕。

            近年來,隨著名邦地產集團的快速發展和擴張,集團旗下項目不斷增加,一線營銷人員數量也不斷增加。集團現有的八個在售項目,共有一線營銷人員一百余人。但由于銷售人員過往從業經驗各有不同,銷售水平也參差不齊。
            為了滿足公司發展戰略和人力資源發展的需要,結合集團人力資源部進行的培訓需求調研分析,經集團人力資源評估,建議外聘行業內專業的老師針對各項目一線營銷人員進行專場內訓,以此完善地產集團營銷人員的營銷知識體系,提升營銷人員的營銷能力。

            2018年5月9日,為期兩天的名邦地產集團營銷人員內部培訓正式拉開帷幕。
    培訓過程中,老師通過一些鮮活的案例分析及團隊對抗、師生互動,充分調動了大家的學習熱情,學員們踴躍參與,情緒高漲,通過實例引入培訓,進行學習,共同探討。
            此次培訓形式靈活,注重全員參與,指導訓練,培訓中,從各個不同方面闡釋了標桿地產企業的營銷思路與營銷技巧。營銷人員對此次培訓深有感觸。

            通過此次營銷內訓,鼓舞了集團營銷人員的士氣,振奮了營銷人員的信心,現場的營銷人員均表現出一種斗志昂揚的氣勢,一致表態在以后的工作中,將更加全情投入、努力拼搏,講實際工作與培訓所學有效結合,勢必將2018年的營銷業績提升到一個新的臺階。

            此次內部學習活動,也進一步體現了集團的人才理念——重視肯干肯學的員工,開拓了營銷人員眼界、一定程度上提升銷售人員業務素質及銷售技巧,相信本次培訓也將助推地產集團2018營銷目標的超越實現。


     

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